Media Planning and Buying Outsourcing
Outsourced Media Planners and Buyers plan and execute advertising campaigns across various media channels and ensuring they are aligned to the client’s brand, target audience, and marketing goals. They reach the target audience and maximize the return on investment for the client.
They are updated with the latest media trends and consumer behavior to ensure that your media plans are effective and efficient.
Functions you can assign to them include researching media channels and rates, negotiating with media vendors, developing media plans and budgets, analyzing data and metrics, and optimizing campaigns to achieve better results. You’ll also work closely with other departments like creative, account management, and analytics to ensure a cohesive and successful advertising campaign.
