Director of Marketing

Responsibilities

• Develop and execute comprehensive marketing strategies and plans to drive revenue growth and brand recognition
• Manage and lead a team of marketing professionals
• Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth
• Manage the company’s brand and ensure that it is properly represented in all marketing efforts
• Manage the company’s content and SEO campaigns to continuously improve organic traffic and domain authority.
• Manage the company’s presence across B2B review sites such as: Clutch, G2, Best Reviews
• Manage the company’s public relations efforts and submissions for industry awards and recognitions.
• Lead company content strategy with initiatives like White Papers, Podcasts, Webinars, and blog posts.
• Develop and implement digital marketing paid AD campaigns on Google, Bing, LinkedIn, and other platforms
• Collaborate with other departments, including sales, recruiting, and operations to develop marketing materials that support their goals
• Analyze marketing data and metrics to evaluate the effectiveness of campaigns and adjust strategies as needed
• Manage the marketing budget and allocate resources effectively
• Build and maintain relationships with external vendors and partners to support marketing initiatives
• Communicate marketing plans and results to executive leadership and other stakeholders

Qualifications

• Bachelor’s degree in marketing or a related field
• 5+ years of experience in marketing, with a focus on developing and executing successful marketing strategies
• Strong leadership and team management skills
• Excellent communication and interpersonal skills
• Experience managing a marketing budget and allocating resources effectively
• Experience managing PPC and SEO campaigns
• Proven track record of driving revenue growth through marketing efforts
• Analytical and data-driven mindset, with the ability to use data to make informed decisions
• Strong project management skills and the ability to prioritize and manage multiple projects simultaneously
• Knowledge of marketing automation software and other marketing tools
• Experience in the business process outsourcing industry a plus.

Screening Criteria

• MUST HAVE STABLE EMPLOYMENT HISTORY.
• 3+ years experience managing and analyzing Business-to-Business (B2B) Pay Per Click (PPC ) campaigns.
• 3+ years experience managing Search Engine Optimization(SEO) and content initiatives.
• 5+ years experience driving overall marketing strategy and executing successful new marketing initiatives.