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Director of Marketing


  • Develop and execute comprehensive marketing strategies and plans to drive revenue growth and brand recognition
  • Manage and lead a team of marketing professionals
  • Conduct market research and stay up-to-date with industry trends to identify new opportunities for growth
  • Manage the company’s brand and ensure that it is properly represented in all marketing efforts
  • Manage the company’s content and SEO campaigns to continuously improve organic traffic and domain authority.
  • Manage the company’s presence across B2B review sites such as: Clutch, G2, Best Reviews
  • Manage the company’s public relations efforts and submissions for industry awards and recognitions.
  • Lead company content strategy with initiatives like White Papers, Podcasts, Webinars, and blog posts.
  • Develop and implement digital marketing paid AD campaigns on Google, Bing, LinkedIn, and other platforms
  • Collaborate with other departments, including sales, recruiting, and operations to develop marketing materials that support their goals
  • Analyze marketing data and metrics to evaluate the effectiveness of campaigns and adjust strategies as needed
  • Manage the marketing budget and allocate resources effectively
  • Build and maintain relationships with external vendors and partners to support marketing initiatives
  • Communicate marketing plans and results to executive leadership and other stakeholders


  • Bachelor’s degree in marketing or a related field
  • 5+ years of experience in marketing, with a focus on developing and executing successful marketing strategies
  • Strong leadership and team management skills
  • Excellent communication and interpersonal skills
  • Experience managing a marketing budget and allocating resources effectively
  • Experience managing PPC and SEO campaigns
  • Proven track record of driving revenue growth through marketing efforts
  • Analytical and data-driven mindset, with the ability to use data to make informed decisions
  • Strong project management skills and the ability to prioritize and manage multiple projects simultaneously
  • Knowledge of marketing automation software and other marketing tools
  • Experience in the business process outsourcing industry a plus.

Screening Criteria

  • 3+ years experience managing and analyzing Business-to-Business (B2B) Pay Per Click (PPC ) campaigns.
  • 3+ years experience managing Search Engine Optimization(SEO) and content initiatives.
  • 5+ years experience driving overall marketing strategy and executing successful new marketing initiatives.
Job Category: Management and Support
Job Location: Site/WFH Hybrid

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